SwaddleDesigns Introduces New Angry Birds Baby Products
As the official Angry Birds licensee for baby products, SwaddleDesigns Announces Colorful New Angry Birds Line.
SEATTLE - January 25, 2012 - SwaddleDesigns®, a trusted and award-winning baby product company founded by Designer Lynette Damir, RN, today announced that SwaddleDesigns and Rovio Entertainment Ltd have signed an agreement granting SwaddleDesigns licensing and merchandising rights for Angry Birds - one of the world's hottest and most popular entertainment and media brands, developed by the Finnish company Rovio. SwaddleDesigns is excited to announce that Angry Birds Baby products are now available at SwaddleDesigns.com and shipping worldwide.
To delight the millions of Angry Birds fans around the world, SwaddleDesigns is introducing multiple award-winning products featuring Angry Birds including Bodysuits, the Ultimate Receiving Blanket®, Marquisette Swaddling Blanket®, zzZipMe Sack® wearable blanket, Baby Lovie® security blankie and Baby Burpies®. Starting today, consumers can order Angry Birds Baby merchandise and be one of the first to receive these fun, stylish and quality baby essentials.
“SwaddleDesigns’ new Angry Birds Baby merchandise is fun, playful and bright. As a provider of high quality, stylish and innovative baby essentials, SwaddleDesigns is the ideal partner to create official Angry Birds Baby products,” said Claes Kalborg, SVP Licensing & Brand Strategies at Rovio. “We’re in the process of partnering with category leading brands to create products to delight our fans and increase the staying power of our brand. With the introduction of Angry Birds Baby, we’re excited to make a foray into the baby gift category with SwaddleDesigns.”
" I enjoy working with Rovio to create the Angry Birds Baby collection - the characters are fun, colorful and endearing. We chose to use the delighted faces of the birds as they look with anticipation into their nest full of eggs,” said Lynette Damir, RN, CEO and creative director of SwaddleDesigns. “We hope our Angry Birds Baby apparel and essentials will be fun to use and bring a smile to the face of new moms and dads who love to play Angry Birds. "
Known for great quality, long lasting value and stylish and innovative designs, SwaddleDesigns line includes many fabulous baby blankets and layette essentials. SwaddleDesigns is the must have baby gift for new parents. The company expects to introduce the new Angry Birds collection to both existing and new retail partners, and will launch many new products in the coming months.
Please see Angry Birds Baby image gallery and fact sheet below.
About SwaddleDesigns, LLC , www.SwaddleDesigns.com
SwaddleDesigns, founded by Lynette Damir, RN, in 2002, was the first company to introduce the large square swaddling blanket to the U.S.
and many countries around the world. Lynette’s blanket is known as the
Ultimate Swaddling Blanket® because of its premium quality fabric, decorative stitch, and the innovative
123 Swaddle® instructional label sewn to the edge of the blanket (patent pending) that helps new
parents master the art of swaddling. Today, SwaddleDesigns markets the award-winning and best-selling blanket as the Ultimate Receiving Blanket®
because the multi-use blanket is wonderful for swaddling and so much more. Parents love their SwaddleDesigns blankets because they are soft, stylish,
versatile, high-quality, durable and deliver long-lasting value.
Lynette designs the SwaddleDesigns products and exclusive prints. She selects every component based on its color, texture, durability and quality. SwaddleDesigns is committed to providing functional and stylish products to help new parents comfort and care for their baby.
Please follow SwaddleDesigns on Facebook and Twitter.
About Rovio Entertainment
Rovio is an industry-changing entertainment media company based in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game for touchscreen smartphones, became an international phenomenon within a year of release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand.
www.rovio.com.
For Additional Information, contact:
Alissa Turner, SwaddleDesigns, +1 206 525 0400 ex. 217 media@SwaddleDesigns.com
Rovio Entertainment, +358 50 320 1114
SwaddleDesigns and Rovio Fact Sheet
Official Licensing and Merchandising Rights for Angry Birds January 2012
About the Partnership
SwaddleDesigns®, a trusted and award-winning baby product company founded by Designer Lynette Damir, RN and Finnish company Rovio, creator of Angry Birds – one of the world’s hottest and most popular entertainment and media brands, entered into an official licensing agreement, granting SwaddleDesigns merchandising rights to create a line of Angry Birds Baby products. SwaddleDesigns is the only Angry Birds licensee for baby products. Starting in January, SwaddleDesigns is shipping many fun and playful designs featuring Angry Birds. Consumers can order at SwaddleDesigns.com.
SwaddleDesigns Angry Birds Product Line Features
- • Bring a smile to your face when you see your little one wearing a Bodysuit featuring your favorite Angry Birds characters
- • Create a cozy nest with Ultimate Receiving Blanket® - generously-sized, multi-use
cotton flannel blanket featuring the 123 Swaddle® instructional label
• Light as a feather Marquisette Swaddling Blanket® - generously-sized, multi-use,
very lightweight cotton open weave blanket featuring the 123 Swaddle® instructional label
- • zzZipMe Sack - wearable blanket with Eggsclusive 2-way zipper when baby is ready to transition from swaddling
- • Birds of a feather flock together with Baby Lovie® - security blankie for a child six months and older
-
• Cute Birds on your shoulder Baby Burpies® - set of two burp cloths to help with little spills and messes
Availability:
Angry Birds fans around the world can place their orders at SwaddleDesigns.com. Shipping now!
About SwaddleDesigns, LLC
SwaddleDesigns, founded by Lynette Damir, RN, in 2002, was the first company to introduce the large square swaddling blanket to the U.S. and many countries around the world. Lynette's blanket is known as the Ultimate Swaddling Blanket® because of its premium quality fabric, decorative edge, and the innovative 123 Swaddle® instructional label sewn to the edge of the blanket (patent pending) that helps new parents master the art of swaddling. Today, SwaddleDesigns markets the award-winning and best-selling blanket as the Ultimate Receiving Blanket® because the multi-use blanket is wonderful for swaddling and so much more. Parents love their SwaddleDesigns blankets because they are soft, stylish, versatile, high-quality, durable and deliver long-lasting value.
Lynette designs the SwaddleDesigns products and exclusive prints. She selects every component based on its color, texture, durability and quality. SwaddleDesigns is committed to providing functional and stylish products to help new parents comfort and care for their baby. SwaddleDesigns offers swaddling blankets in two fabric weights, so parents can select the appropriate fabric for their environment and because every baby is unique and the temperature of the ambient environment may change from day-to-day. SwaddleDesigns Ultimate Receiving Blanket® is made using lightweight 100 percent cotton flannel and the SwaddleDesigns Marquisette Swaddling Blanket® is a very lightweight 100 percent cotton open weave fabric. Soft natural cotton is gentle next to baby’s delicate skin and cotton is a breathable fabric. SwaddleDesigns recommends the Ultimate Receiving Blanket in moderate to cool environments and recommends the Marquisette Swaddling Blanket in warmer environments. It is important to note that U.S. hospitals trust and use cotton flannel to swaddle babies.
About Angry Birds
In the original Angry Birds game, players take control of a bunch of cute birds who are happily anticipating the hatching of their eggs. The quirky flock of birds become angry when they must face off against pigs who have taken their eggs. The goal of the game is to shoot the birds with a slingshot and smash the pigs, using the special abilities of each bird to solve physics-based puzzles that grow more challenging with the progress of the game.
The unique audiovisual design, easy to learn game play, and incredible value of game content made Angry Birds the must-have application for smartphones everywhere. Angry Birds transformed into much more than simply a game: a worldwide social and cultural phenomenon.
After initial release, Rovio has published special edition of the game, including Angry Birds Seasons, which celebrated different holiday and seasonal themes around the world, and Angry Birds Rio, which was created in collaboration with 20th Century Fox and the movie Rio. The different versions of the game have been downloaded more than 600 million times for the iOS, Android, Palm WebOS, Symbian^3, Mac and PC platforms. More than 50 million people play Angry Birds each month.
About Rovio
Rovio is an industry-changing entertainment media company based in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game for touchscreen smartphones, became an international phenomenon within a year of release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. For more information, go to Rovio.com.
For More Information, Press Only:
For SwaddleDesigns: Alissa Turner, +1 206 525 0400 media@SwaddleDesigns.com
For Rovio: PR team, +358 400 21 4526 media@rovio.com
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