The Jewel Tone Collection

Seattle, WA (June 18, 2012) – SwaddleDesigns®, trusted and award-winning baby product company is pleased to announce the launch of the Baby Sleep Bundle™SwaddleDesigns Baby Sleep Bundles include Dr. Karp’s Happiest Baby Super-Soothing White Noise CD and SwaddleDesigns award-winning swaddling blankets.

SwaddleDesigns was founded in 2002 when Lynette Damir, RN, designed the forever favorite and award winning Ultimate Receiving Blanket® with easy to follow swaddling instructions sewn to the edge of the blanket to help new parents learn how to swaddle. In 2002, Dr. Karp captured national headlines – and made parents cheer with his breakthrough solution - he introduced the 5S’s and described the precise steps to calm a fussy baby using his proven techniques in The Happiest Baby on the Block book. Over the past decade, SwaddleDesigns and Dr. Karp’s Happiest Baby book and DVD have touched the lives of millions of parents and babies around the world.

“Nearly ten years ago, I met Dr. Karp and I was delighted to discover that we shared a common mission to help parents prevent exhaustion and sleep deprivation,” said Lynette Damir, RN, CEO and creative director of SwaddleDesigns. “I am excited to partner with Dr. Karp to introduce the Baby Sleep Bundles – because by combining our swaddling blankets with the Happiest Baby white noise CD, we will be helping parents to effectively swaddle their baby which is a proven technique to calm a baby and help babies sleep, and we will help parents discover how Dr. Karp’s specially-designed soothing sounds will help their baby sleep better and longer.”

Dr. Karp selected and designed 6 sounds to help baby sleep longer and to help parents calm a fussy baby. Dr. Karp’s special sounds actually trigger the "calming reflex" - a relative off-switch for crying and on-switch for sleep all babies are born with. Each CD includes 3 specially-engineered sounds will help calm a fussy baby, and 3 soothing sounds will help increase sleep by 1-3 hours - so, everyone can get more sleep

According to a 2012 BabyCenter.com survey, more sleep is the No.1 desire for families – even ahead of more time or money. The study found that lack of sleep also makes moms feel frustrated (58 percent), irritable (78 percent), unable to focus at work (37 percent) and distant from their spouse (35 percent).

SwaddleDesigns Baby Sleep Bundles assortment includes 30 bundles – including multiple colors and styles of the Marquisette Swaddling Blanket®, Ultimate Receiving Blanket®, SwaddleLite™ and SwaddleDuo®. The Baby Sleep Bundles range in retail price from $22 to $46. All the Baby Sleep Bundles are available at SwaddleDesigns.com and will be sold at select retailers in the coming weeks.

Additionally, SwaddleDesigns is very proud to sponsor Dr. Harvey Karp, first time ever, big screen event, with NCM Fathom - Parent’s Night Out with The Happiest Baby & Happiest Toddler, starring Dr. Harvey Karp, on Thursday, June 21 at 7:30 p.m. local time. Expecting moms and dads, parents of infants and toddlers – even grandparents, nurses and nannies – will want to visit their local movie theater to watch as Dr. Karp reveals the surprising tips and tricks that have made his celebrated books and DVDs among the top parenting guides in history. Audiences will enjoy live demonstrations, watch footage of parents in action, and take part in a hot-topic parent Q&A session. Families will learn simple solutions to help them raise happy, well-behaved young children – and get more sleep, too.

About SwaddleDesigns, LLC , www.SwaddleDesigns.com
SwaddleDesigns, founded by Lynette Damir, RN, in 2002, was the first company to introduce the large square swaddling blanket to the U.S. market and many markets around the world. Lynette’s blanket is known as the Ultimate Swaddling Blanket® because of its premium quality, lightweight, breathable fabric, decorative stitch, and the innovative 123 Swaddle® instructional label sewn to the edge of the blanket (patent pending) that makes learning to swaddle easy. Today, SwaddleDesigns markets the award-winning and best-selling blanket as the Ultimate Receiving Blanket® because the multi-use blanket is wonderful for swaddling and so much more. Parents love their SwaddleDesigns blankets because they are soft, stylish, versatile, high-quality, durable and deliver long-lasting value.

For additional information, contact: