SWADDLEDESIGNS REACHES MAJOR MILESTONE

BECOMES A MILLION DOLLAR COMPANY

 

Expands Product Line and Introduces New Collection

of its Award Winning Ultimate Receiving Blanket™

Coordinating Baby Burpies™ and Baby Lovie™

 

  

Orlando, Florida, May 8, 2006 – What do Gwyneth Paltrow, Geena Davis, Debra Messing and 100,000 other moms have in common?  All of them have discovered the Ultimate Receiving Blanket™ from SwaddleDesigns®.   The company sales continue to grow rapidly as moms discover that The Ultimate Receiving Blanket™ is the “Ultimate” blanket for baby.   

 

SwaddleDesigns is pleased to announce that the company has surpassed the $1,000,000 milestone in early 2006.  SwaddleDesigns grew by 400% in 2005 and anticipates 300% growth in 2006.  SwaddleDesigns is owned and managed by Jeff and Lynette Damir, husband and wife team.  Jeff is an experienced software executive and received an MBA from Stanford University and Lynette is an RN and attended the Art Institute of Seattle. 

 

At the International JPMA Show, SwaddleDesigns is introducing a New Collection of blankets in pastel colors, exclusive prints with chocolate brown trim.  The New Collection includes stylish and whimsical coordinating Baby Burpies™ and Baby Lovie™.  SwaddleDesigns is also introducing Apple Green and Fushia in the polka dot Ultimate Receiving Blanket and Baby Burpies.  In addition, SwaddleDesigns is extending its certified organic blanket line to include chocolate brown, orange and cream trim.  The SwaddleDesigns line is growing fast.  

 

Lynette Damir, RN, CEO and Creative Director of SwaddleDesigns, combines style and function when designing products to help new parents care for their babies.  Moms around the world are increasingly more interested in stylish and functional baby products.  Lynette, mother of two children, is very focused on developing products that deliver great utility, durability, while being attractive and stylish. 

 

The SwaddleDesigns line includes the Ultimate Receiving Blanket™ with coordinating Baby Burpies™ and Baby Lovies™ in over 30 coordinating colors.  The Ultimate Receiving Blanket has swaddling instructions sewn to the edge of the blanket in a cute simple graphic - the exclusive 123 Swaddle^TM Tip Tag makes swaddling as easy as 1-2-3 and has been endorsed by medical professionals.  The Baby Burpies are whimsical decorative burp cloths – a stylish solution to help keep caregivers’ clothes clean when burping a baby.  The Baby Lovie™ is a super soft, developmentally appropriate security blankie and the perfect size for baby and toddler.  Experts recommend that children six months and older be given a security object to enable baby to self-soothe and ease the transition of separation from a parent. 

 

The SwaddleDesigns informational website, www.SwaddleDesigns.com, includes an online catalog of available products, helpful tips, expert quotes, testimonials, fun photos, press photos and more.   

 

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SwaddleDesigns®, The Ultimate Swaddling Blanket®, The Ultimate Receiving Blanket™, Baby Lovie™, Baby Burpies™, Swaddled Babies Sleep Better™ and 123 Swaddle™ are trademarks or registered trademarks of SwaddleDesigns, LLC in the United States and other countries. 

 

About SwaddleDesigns, LLC

SwaddleDesigns was founded in September 2002 by Lynette Damir, RN, designer and mother of two small children.  SwaddleDesigns is based in Seattle, Washington.  SwaddleDesigns has a patent pending for its 123 Swaddle Tip Tag.  SwaddleDesigns designs and manufactures blankets in Seattle, Washington using premium materials with quality processes.  SwaddleDesigns is committed to building functional and stylish products to help parents and children.  Visit SwaddleDesigns at www.SwaddleDesigns.com.