SWADDLEDESIGNS® INTRODUCES NEW COLLECTION

DOTS & HEARTS and DOTS & STARS
 

 Ultimate Receiving Blanket®  Little Hearts are Darling and Sweet

 

Baby Burpies^TM and Baby Lovie™ Coordinate To Create a Wonderful Gift Set

 

 

Seattle, August 6, 2007 – SwaddleDesigns introduces a new collection of exclusive designs for its patent pending and award winning product – The Ultimate Receiving Blanket® with coordinating Baby Burpies™ and Baby Lovie™.  SwaddleDesigns’ Ultimate Receiving Blanket Dots & Hearts, Dots & Stars, Little Heart and Little Stars. This new collection mixes and matches with SwaddleDesigns’ bestselling classic polka dot and the mod circle on white collections.   

 

“I designed this new collection to appeal to style seeking moms using a fun palette of designer colors from our classic polka dot collection.  New moms are charmed by our whimsical and colorful new designs,” said Lynette Damir.   

 

Lynette Damir, RN, SwaddleDesigns, CEO, founded SwaddleDesigns because she was inspired to design stylish and functional products to help parents care for their babies.  The Ultimate Receiving Blanket® is a beautiful multi-purpose blanket optimized for swaddling to help new parents learn to swaddle and comfort their baby.  The SwaddleDesigns award-winning Ultimate Receiving Blanket - is the ONLY blanket with swaddling instructions sewn to its edge.  The 123 Swaddle® tip tag includes instructional graphics showing how to swaddle.  SwaddleDesigns has a patent pending for the 123 Swaddle tip tag.    

 

Moms love SwaddleDesigns products. They enthusiastically recommend SwaddleDesigns to their friends and love to give SwaddleDesigns as a gift. “The Ultimate Receiving Blanket is loved by parents because it really works. Baby sleeps better and so mom and dad can sleep better too,” said Lynette.  “And given our blanket has many other uses beyond swaddling, parents and babies enjoy the blanket for years.”  Known as the ideal shower gift, moms confidently give SwaddleDesigns blankets to their friends, knowing that the blanket will be used and loved.   

 

The new collection includes coordinating Baby Burpies™ and Baby Lovie™.  The Baby Burpies are whimsical decorative burp cloths, a stylish solution to help keep caregivers’ clothes clean when burping a baby. The Baby Lovie™ is a super soft and satin security blankie and the perfect size for a baby and toddler.  Experts recommend that infants be given a security object to enable baby to self-soothe and ease the transition of separation from a parent.   All products coordinate and the new collection is fun to mix and match with the broader product line that includes over 40 prints and colors. 

 

The SwaddleDesigns informational website, www.SwaddleDesigns.com, includes an online catalog of available products, helpful tips, expert quotes, swaddling demonstration, testimonials, fun photos, press photos and more.   

 

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SwaddleDesigns®, The Ultimate Swaddling Blanket®, The Ultimate Receiving Blanket®, Baby Burpies™, Swaddled Babies Sleep Better™ and 123 Swaddle™ are trademarks or registered trademarks of SwaddleDesigns, LLC in the United States and other countries.  Baby Lovie™ is licensed exclusively from Baby Love, Inc. 

 

About SwaddleDesigns, LLC

SwaddleDesigns was founded in September 2002 by Lynette Damir, RN, designer and mother of two small children.  SwaddleDesigns is based in Seattle, Washington.  SwaddleDesigns has a patent pending for its 123 Swaddle Tip Tag.  SwaddleDesigns designs and manufactures blankets in Seattle, Washington using premium materials with quality processes.  SwaddleDesigns is committed to building functional and stylish products to help parents and children.  Visit SwaddleDesigns at www.SwaddleDesigns.com.