The blanket that started it all. The first large square swaddling blanket on the market. Made from premium USA cotton, custom woven, brushed on both sides of the fabric for exquisite softness, custom printed just for us and proudly made in the USA by our local team of seamstresses. Our award-winning Ultimate Swaddle is keepsake quality yet durable enough for daily use. It’s the blanket parents reach for over and over again. It’s a really great blanket.