Lynette Damir, RN, CEO and Creative Director, founded SwaddleDesigns in 2002. The inspiration for SwaddleDesigns was sparked when Lynette visited families with new babies in their homes and she noticed the parents were very sleep deprived. They weren't swaddling and consequently, no one was getting much sleep. Parents weren't swaddling for two reasons. First, the blanket they were using was too small or too thick, and second, they could not remember how to make a good secure swaddle. The parents consistently asked her to share the secret of the hospital nurses - how to swaddle.
After researching the market, Lynette discovered there were no swaddling blankets available for purchase. Lynette used her medical background and design education from the Art Institute of Seattle to develop the Ultimate Swaddle® Blanket - large and square with swaddling instructions sewn to the edge of the blanket, so parents have an effective swaddling technique at their fingertips. SwaddleDesigns first customer was a major hospital that purchased 4,000 blankets! They understood the importance of swaddling and the educational value of Lynette‛s blanket. The Ultimate Swaddle was the first large square swaddling blanket on the market.
Supine swaddling is important because it helps babies transition from womb to world, reduces incidence of SIDS, helps babies sleep better and longer, and decreases awakenings due to the startle reflex. By helping parents master the art of swaddling, the Ultimate Swaddling Blanket is a great confidence builder for new parents.
Over the years, SwaddleDesigns product line has grown significantly. Lynette designs all of SwaddleDesigns products and exclusive prints, and she selects every component based on its color, texture, durability and quality. She designs with baby‛s best interest in mind and to help new parents.
Today, SwaddleDesigns is a trusted brand that new and experienced parents love for the quality, style, affordability, longevity, and educational value. Our customers appreciate that our multi-use blanket can be used for more than just swaddling. SwaddleDesigns is recommended by doctors, nurses, doulas, parent educators, and has a loyal, enthusiastic following of moms and celebrities such as Gwyneth Paltrow, Marcia Cross, and Angelina Jolie. Moms enjoy SwaddleDesigns line which offers a wonderful assortment of mixing and matching collections and coordinates with any nursery or parent‛s personal style. With millions products sold, we delight in the testimonials from Swaddle Fans sharing why they love SwaddleDesigns.
SwaddleDesigns is a brand moms love to receive, love to give, and love to purchase for themselves. Everyday loyal brand enthusiasts purchase SwaddleDesigns as a gift and in their gift message, they share personal experiences describing why SwaddleDesigns is their favorite brand. It is heart-warming to hear the genuine love and how our products have touched their lives. These customer testimonials and knowing our products are loved is a constant source of energy and inspiration.
Our Cotton Muslin and Cotton Flannel Ultimate Swaddle Blankets feature beautiful designer colors and prints, and are lightweight, preshrunk, and allow air to flow naturally which reduces risk of overheating. SwaddleDesigns very lightweight Marquisette Swaddling Blanket is the finest quality open weave swaddling blanket with incredible softness due to the fine threads and high thread count.
The SwaddleDesigns product line includes a multitude of layette essentials and it is fun for new parents and gift shoppers to mix-and-match coordinating items to create a wonderful layette and a special gift to help welcome a very special baby.
Growth and Innovation
SwaddleDesigns continues to grow, innovate and invest. The SwaddleDesigns line includes many layette essentials including the Omni Swaddle Sack® with Adjustable Wrap, the Transitional Swaddle Sack®, the zzZipMe Sack® wearable blanket, stroller blankets, bibs, hooded towels, washcloths, a luxurious home collection with adult size blankets and throws.
Our commitment to innovation includes patents for the Omni Swaddle Sack and the Transitional Swaddle Sack. These two innovative products are easy-to-use, effective, and help babies sleep better and longer. Many hospitals are purchasing the Omni Swaddle Sack as a foundational component of their Safe Sleep programs and have embraced the 3-Stage Safe Sleepwear Guide. The Transitional Swaddle Sack has quickly become a bestseller because the unique design bridges the gap between a snug swaddle and a sleeveless wearable blanket, and is a safer option when baby shows signs of starting to roll over.
The Transitional Swaddle Sack is the easiest and safest way to transition baby from swaddle to sack. The Transitional Swaddle Sack has unique half-length sleeves with mitten cuffs. When the cuffs are closed the specially design sleeves provide partial suppression of the Moro (startle) reflex, yet allow baby enough mobility in the arms so that if baby were to roll over onto their tummy the baby can use their arms to push up to reposition their head to get access to air.
SwaddleDesigns Commitment to Quality
Many of our products are sewn in Seattle, Washington. We procure components directly from leading suppliers to ensure the quality of our products. SwaddleDesigns consistently delivers high quality, and strives to deliver best quality at an affordable cost. Over the years, we have expanded our factory network to include international factories committed to quality with a focus on partnership. We prioritize consistent quality and we maintain the highest standards because we assume that every SwaddleDesigns product will be for a special and important person.
SwaddleDesigns is Eco-Friendly
Our mission to help new parents has been expanded to include the mission to help Mother Earth by doing our best to reduce plastic waste. We are concerned that the earth is drowning in plastic - 8.3 billion tons of plastic, a number so large it's hard to comprehend. For perspective, consider that the annual production of plastic has surpassed the total weight of humanity. We have embraced the challenge to reduce plastic and landfill waste, and we are hopeful that our new product initiatives will make a meaningful impact.
SwaddleDesigns has grown based on the dedication of Lynette and Jeff Damir, a hard working husband and wife team, and their hard-working, loyal, Seattle-based team. Many of our team members have been with us for over ten years!